A London-based home-decor sharing platform is enabling consumers to rapidly refurbish their homes, and is poised to change the dynamics of the interiors industry by embracing the sharing economy concept

Harth is a recently launched sharing platform that aims to revolutionize how people furnish their homes by letting members rent works of art and furniture. The service strives to democratize high-end home decor by allowing anyone to borrow furniture, interior design and art directly from the some of the world's biggest brands, designers, galleries and dealers.

As newness and constantly-changing aesthetics increasingly matter to modern consumers, all industries are looking to capitalize on the sharing economy to drive consumer growth. Industry trend cycles are moving faster than ever before. This means that it is increasingly expensive to buy into the new styles that an industry offers.

Generation Z, more than any prior generation, values instant gratification. They want to live in the moment as both members of society and on social media. Therefore, members of this generation do not want to wait until they are older to live luxuriously, which is why brands from every industry are increasingly moving to make previously elite services available to all, democratizing the luxury industry.

Buying, at least in the short term, is cheaper than renting. Consumers today are six times more likely to rent than own. Accordingly, the sharing economy has impacted and almost instantly changed every industry from transportation to hospitality to fashion. The introduction of the sharing economy into the interiors industry further substantiates that the future of retail is defined by the democratization of all former luxuries. Following in the footsteps of platforms like Uber and Lyft, Harth capitalizes on the increasing popularity in the sharing economy, bringing it to the world of design and enabling consumers better access to the goods they desire.

Harth


Lead image: Harth via Twitter

Harth is a recently launched sharing platform that aims to revolutionize how people furnish their homes by letting members rent works of art and furniture. The service strives to democratize high-end home decor by allowing anyone to borrow furniture, interior design and art directly from the some of the world's biggest brands, designers, galleries and dealers.

As newness and constantly-changing aesthetics increasingly matter to modern consumers, all industries are looking to capitalize on the sharing economy to drive consumer growth. Industry trend cycles are moving faster than ever before. This means that it is increasingly expensive to buy into the new styles that an industry offers.