Uber Launches Own Print Magazine To Showcase Stories Of Its Diverse Drivers

Uber Launches Own Print Magazine To Showcase Stories Of Its Diverse Drivers
Automotive

The ride-sharing service created a publication that shares the lives of its employees, highlighting its roster diversity as well as building consumer engagement with its brand

Sara Roncero-Menendez
  • 19 july 2018

Uber prides itself on the diversity of its drivers, and now is planning to highlight their stories further with its new print magazine, entitled Vehicle. The publication will cover stories about drivers in the Seattle and Washington, D.C. areas, featuring work from local writers, illustrators and photographers.

“Drivers shared personal narratives, perspectives and thoughts across a range of features. Much of the content centers around their unique and shared experiences, backgrounds, communities and places around the city that are important to them,” said Adam Williams, Vehicle’s editor in chief.

Vehicle isn’t Uber’s first foray into the editorial world. In March 2015, the ride-hailing service released Momentum, which was promptly replaced by Arriving Now in September of that year for the New York City area. In addition, Uber isn’t just telling these stories in print, but also on film, collaborating with acclaimed director Spike Lee on a miniseries about the lives of drivers. By using this content to tell the stories of its employees, the company is looking to build connection and trust with its audience as well as offer more ways for consumers to engage with its brand.

Uber | Vehicle

Uber prides itself on the diversity of its drivers, and now is planning to highlight their stories further with its new print magazine, entitled Vehicle. The publication will cover stories about drivers in the Seattle and Washington, D.C. areas, featuring work from local writers, illustrators and photographers.

+Automotive
+brand activation & immersion
+seattle
+uber

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.