USA Today Offers Consumers AR Experiences In Its Mobile App

USA Today Offers Consumers AR Experiences In Its Mobile App
Brand Activation & Immersion

The latest update to the app, which gives users a chance to experience news in their everyday life, simulates a live rocket launch

Jiwon Kim
  • 23 july 2018

The USA Today app has introduced a feature that elevates the experience of watching a rocket launch. Created in partnership with Florida Today, 321 Launch not only brings in a new perspective, but also utilizes space experts connected to the Kennedy Space Center as guides.

While the app was previously available on its own, its features have now been integrated with USA Today’s flagship app as well. Through AR technology, 321 Launch lets users witness a live launch simulation anywhere they may be, and predetermined calculations allow them to see the predicted flight path. Live video coverage of the launch and commentary is also available.

“We’ve been bringing new storytelling experiences to our audience, and allowing them to engage with our content in new ways through new interactives, virtual reality, and now augmented reality,” said Ray Soto, Director of Emerging Technology, in an announcement from USA Today. “We’ve seen strong engagement within 321 Launch, and now want to share that experience with our USA TODAY mobile app users.”

Guidance from experts and interactive AR also make it possible for users to configure a launch and learn how to assemble a rocket. As news outlets explore different ways to engage their audiences, AR is just one medium that’s helping bring stories to life.

USA Today

The USA Today app has introduced a feature that elevates the experience of watching a rocket launch. Created in partnership with Florida Today, 321 Launch not only brings in a new perspective, but also utilizes space experts connected to the Kennedy Space Center as guides.

+app
+AR
+augmented reality
+brand activation & immersion
+Entertainment
+mobile
+storytelling
+technology
+USA Today

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