In Brief

Carnival Cruise Line is taking the pop-up retail experience out on the high seas with its new Fun Shops, letting guests partake in exclusive, interactive experiences from brands like Victorias's Secret

Pop-up shops are the latest way brands are getting customers excited for new products and trends, but typically they’re found on dry land. Carnival is taking that same concept out on the high seas on its new Carnival Horizon lines with The Fun Shops. These pop-ups are meant to elevate the cruise shopping experience by featuring high-end brands like Breitling, Hublot, Rebecca Minkoff, Michael Kors and Kate Spade.

William Butler, vice president of retail services at Carnival Cruise Line, said of the intiative, “Our guests are all about participatory fun and Carnival Horizon certainly takes that philosophy to the next level, offering not only opportunities to sample the finest products but also keep up with fashion and beauty trends with interactive outlets staffed by experts to help them make the choice that’s right for them. There’s nothing else like it!”

Additionally, there will be interactive experiences where cruise guests can partake in VIP events. The cruise will hosts a Victoria’s Secret Girls Night Out, where guests can check out the brand’s various products while enjoying complimentary champagne, a DJ, and several chances to win prizes.

This shopping experience will be available at all Carnival Horizon cruises through September 22. These shops allow Carnival to enhance its offers to guests, providing them with unique ways to interact with brands they already know as well as expose them to new ones, helping brands drive sales and engagement as well.

Carnival

Pop-up shops are the latest way brands are getting customers excited for new products and trends, but typically they’re found on dry land. Carnival is taking that same concept out on the high seas on its new Carnival Horizon lines with The Fun Shops. These pop-ups are meant to elevate the cruise shopping experience by featuring high-end brands like Breitling, Hublot, Rebecca Minkoff, Michael Kors and Kate Spade.

William Butler, vice president of retail services at Carnival Cruise Line, said of the intiative, “Our guests are all about participatory fun and Carnival Horizon certainly takes that philosophy to the next level, offering not only opportunities to sample the finest products but also keep up with fashion and beauty trends with interactive outlets staffed by experts to help them make the choice that’s right for them. There’s nothing else like it!”