Visa Pop-Up Educates Consumers About Contactless Payment

Visa Pop-Up Educates Consumers About Contactless Payment
Banks, Insurance & Financial Services

For the next three weeks, the credit card giant offers Washington, D.C. residents the chance to learn about contactless payment options at its newest Innovation Center

Ivanha Paz
  • 20 july 2018

Visa has created 10 “Innovation Centers” around the world, including its most recent in Washington, D.C.,  that explore contactless payment technology as the way of the future. For the next three weeks, the D.C. pop-up will specifically showcase the benefits of contactless payment with a variety of transactions demonstrated through the daily routine of “Kate,” a fictional on-the-go mom.

Visitors to the pop-up can observe Kate saving time as she uses her smartphone and other technology for purchases throughout the day—including groceries, snacks and coffee. The center also features interactive elements, like wristbands embedded with Visa chips that consumers can try out for themselves.

Ultimately, the goal of the Innovation Center initiative is to promote the adoption of contactless payment among Visa cardholders in the United States, as it has already become a preferred method for transactions in several other countries, like England.

Visa

Visa has created 10 “Innovation Centers” around the world, including its most recent in Washington, D.C.,  that explore contactless payment technology as the way of the future. For the next three weeks, the D.C. pop-up will specifically showcase the benefits of contactless payment with a variety of transactions demonstrated through the daily routine of “Kate,” a fictional on-the-go mom.

+banking
+Banks
+Brand activation & Immmersion
+contactless payment
+D.C.
+Insurance & Financial Services
+pop-up
+shopping
+Transactions & Payments
+visa
+Washington

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