As urban consumers rethink traditional car ownership, Volvo is moving to provide direct-to-consumer experiences like its own ride-sharing service, allowing a personalized, on-demand offer with its purpose-designed app called M

Volvo is entering the ride-sharing business with its app M, which aims to make ride sharing easier, more convenient and more dependable than any other service available as well as offer an alternative to car ownership. As well as being exclusive to the Volvo brand, M will also adjust to the user’s needs and remember them for future rides.

The app asks questions and learns about the user as they go, allowing Volvo to provide the most suitable car for whatever that particular individual might need. In the future, M even hopes to recommend when to use electric versus gasoline-powered cars to help reduce emissions in larger cities.

M lets Volvo better evaluate the needs of its customer and cater to them like no other ride-sharing app has been able to do before. The platform is about more than just the convenience of catching a ride wherever users need: It’s also about getting to know its customers, helping provide them attention and a sense of security, helping build consumer engagement and security. Ultimately, entering the ride-sharing space permits Volvo to retain customers, as today's consumers own fewer vehicles, and allows people a new way to experience the brand.

Volvo

Volvo is entering the ride-sharing business with its app M, which aims to make ride sharing easier, more convenient and more dependable than any other service available as well as offer an alternative to car ownership. As well as being exclusive to the Volvo brand, M will also adjust to the user’s needs and remember them for future rides.

The app asks questions and learns about the user as they go, allowing Volvo to provide the most suitable car for whatever that particular individual might need. In the future, M even hopes to recommend when to use electric versus gasoline-powered cars to help reduce emissions in larger cities.