Walmart’s Online Shopping Feature Lets College Kids Buy A Complete Dorm Look
With 'Buy The Room,' students will be able to purchase everything for their new apartment with one click of a button, as the new feature makes it possible to add a group of items to the cart and purchase a complete look
Big-box stores are disrupting the way that consumers curate their living spaces. In an effort to make shopping for home goods less of a hassle, Walmart has launched a one-stop shopping feature, Buy The Room.
Launching in July 2018, the Buy The Room tool allows users to add a group of items to their shopping carts with one click (launching in conjunction with their 3D Virtual Shopping Tour). For the initial launch, the retailer will be targeting college-age consumers. Five retailer-curated collections will be available with each room featuring up to 20 customer-favored items.
Walmart’s new initiative enables the retailer to define its competitive edge against other retailers that also are utilizing AR and AI to curate more consumer-friendly shopping experiences. Many retailers, such as Target and West Elm, are integrating Pinterest visual search functions into their interfaces so that consumers can use their inspiration boards to buy shoppable items. In theory, this ability will enable consumers to more easily find the items that accurately resemble those that they are looking for at respective retailers. However, these features do not eliminate a common consumer pain point: the paradox of choice, which results from a surplus of available merchandise.
Buy the Room, however, allows for a customer to go through fewer buying stages to reach the point of purchase. In light of the partnership between Overstock and Porch, it is clear that retailers are attempting to create an increasingly frictionless consumer buying experience, especially at the checkout stage. By eliminating the use of a third party throughout the pre-purchase stages, Walmart’s new platform allows for a shorter and more streamlined consumer experience.
Featured image: woman making call stock photo from fizkes/Shutterstock
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