The retailer may be expanding into the world of video streaming, competing with established platforms by offering customers low-cost and ad-filled free options through its Vudu subsidiary

Regardless of the product or service in question, there is always a company that will try to provide it at a more competitive price. Walmart may be looking to do just that by creating its own content streaming service to rival those of Amazon and Netflix.

The big- box brand is reported to be rolling out a new streaming service through its Vudu subsidiary, which is already available on a number of smart devices like Roku and Apple TV. The service would include a paid subscription option, which some sources claim would cost less than $8 per month, and a free option that would run the content with ads, much like Hulu does.

Walmart’s initiative could mean major competition for established streaming giants. However, currently much of the draw to these platforms is their own original programming, a factor which could require Walmart to offer a major incentive for people to migrate to its platform. The retailer has not yet officially commented on this potential streaming service.

Walmart


Lead image: watching T.V. and using remote controller stock photo from /Shutterstock

Regardless of the product or service in question, there is always a company that will try to provide it at a more competitive price. Walmart may be looking to do just that by creating its own content streaming service to rival those of Amazon and Netflix.

The big- box brand is reported to be rolling out a new streaming service through its Vudu subsidiary, which is already available on a number of smart devices like Roku and Apple TV. The service would include a paid subscription option, which some sources claim would cost less than $8 per month, and a free option that would run the content with ads, much like Hulu does.