In our lastest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for leading customers into the sales funnel through contextual and personal engagement in the home

If you were unable to watch our latest webinar, PSFK Presents: Shopper Marketing Debrief, live on June 22, we’ve compiled the key presentation and CX webinar recording into a video review focused on the actionable insights on how to drive customers into the sales funnel while at home.

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide us through the 30+ page Shopper Marketing Debrief, which explores how brands and retailers are empowering consumers along the new, digitally enabled paths to purchase, beginning in the home.

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