Navigation Service Gives Drivers A Simpler Way To Maneuver The Roads

Navigation Service Gives Drivers A Simpler Way To Maneuver The Roads

What3words is partnering with leading automobile manufacturers Mercedes Benz and Land Rover to create a new navigation system involving a three-word address system that makes it easier for customers to get to their desired destinations

Katie Devlin
  • 3 july 2018

what3words, a U.K. based company,  converts coordinates into easy-to-follow, three-word addresses. By dividing the globe into a 3 x 3-meter grid, and giving each square a unique three-word identifier. what3words aims to improve navigation processes, particularly in more remote areas, or in spaces where more traditional street addresses are not appropriate or useful.

Global expansion leader Clare Jones told PSFK in London that when carriers incorporated the three-word address into their journeys during a test run, their delivery and pick up times were reduced by more than half. While this could help to cut down on travel time for delivery drivers, taxis and more forms of transportation in busy, well-marked cities, what3words also could prove to be invaluable in more rural areas. For example, the navigation system could remarkably improve emergency services in more difficult-to-navigate areas where streets or buildings are not clearly marked, and, therefore, not easily identifiable.

In addition, two of the world’s biggest car manufacturers, Mercedes-Benz and Land Rover, are getting involved with the project. Land Rover has set out to deliver numerous wooden placards to remote areas on the Scottish island of Mull in a bid to combat delays for emergency healthcare visits. This partnership makes a lot of sense: Land Rover vehicles often are associated with the exploration and discovery of more remote and rugged terrains.

Mercedes-Benz, on the other hand, actually is incorporating what3words into its new navigation system, the SatNav in its Mercedes A-Class model. Mercedes Benz, an automobile brand known for luxury and excellence, seems perfectly fit to lead the charge with this new mapping system. SatNav provides a much more accurate and efficient route for the driver, which ensures he or she reaches his or her destination with the least amount of direction-based delays possible.

Overall, what3words’ system aims to optimize and systematize the driver experience, helping people navigate unknown territory from city to country, and may serve to help reduce wasted time for deliveries and even in emergencies.


+customer support
+land rover

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.