Startup Featuring Small Food Brands Helps Users Expand Their Horizons

Startup Featuring Small Food Brands Helps Users Expand Their Horizons
Loyalty & Membership

Yoyo Wallet's payment and loyalty app enables retailers to access consumer data for a more personalized culinary experience, helping support smaller food businesses while also giving users exposure to new brands

Elisa Lewittes
  • 6 july 2018

Yoyo Wallet, a U.K.-based payment startup, enables consumers to purchase from smaller food and beverage retailers with ease. Generally, some shoppers might flock towards big-name eateries such as Starbucks out of convenience. However, Yoyo provides customers with the option to expand their culinary horizons while simultaneously supporting smaller and startup fast-casual restaurants.

Michael Rolph, CEO of Yoyo, explains how the payment and loyalty app creates custom-tailored experiences for its users. “Through our partnership with Preoday we can now do the same when it comes to offering the most enhanced personalised customer services to retailers and caterers, big or small.” He elaborates, “By creating a frictionless payment, loyalty and order-ahead experience, based on consumer identity and purchasing preferences, Yoyo is now acting as the engine of business growth for our partners.”

By providing retailers with more access to customer data and solving a critical consumer pain point, Yoyo enables shoppers to access a wider yet pertinent variety of foodstuffs and beverage goods to satisfy their taste buds. With the growing fast-casual dining trend in full swing, consumers now can easily purchase healthy meal options from the likes of startup chains, such as Dig Inn, Tender Greens and &Pizza on the go.


Lead image: Yoyo Wallet via Facebook

+Yoyo Wallet

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