Adidas Targets Female Sneaker Consumers With Shoppable Snapchat Show
The apparel brand employed Snapchat's interactive story feature to promote in-app sales of the Falcon W shoe, helping the retailer target a younger, social-media-inclined demographic
Snapchat just completed another ad partnership with a popular retail brand, but this time it was about more than just AR and filters. Adidas partnered with the social platform to focus the drop of its Falcon W shoe on a younger female demographic.
On Snapchat’s show Fashion 5 Ways, Adidas was able to tailor the message about its new products to its desired market of women ages 13 to 24 more effectively than with a traditional ad campaign. The show allowed for viewers to scroll and swipe through to buy the product in-app.
Darkstore, a fulfillment company, will deliver the shoes in early September. The campaign was a success for Adidas as all the products allocated for the show were sold within six hours.
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