Aldi Refreshes Its Stores To Offer Consumers Healthier Choices

Aldi Refreshes Its Stores To Offer Consumers Healthier Choices
Grocery, Convenience & Supermarket

The revamp of the affordable grocer's 1,800 stores will include adding fresher foods along with vegan, vegetarian and organic options, responding to consumer demand in these categories

Todd Neikirk
  • 13 august 2018

While stores like Whole Foods and Trader Joes have lead the way in catering to consumer demand for health-living foods and products, other chains seem to be taking note as well. German-owned grocer Aldi intends to move in the health-conscious direction with the biggest refresh in the chain’s history.

Aldi will be focusing on offering more vegan, vegetarian and organic items in its stores, responding to the popularity of these lifestyles among consumers. According to CEO Jason Hall, “As demand has been exponential in all those categories, we’ve had to re-merchandise the stores.”

Fresh and organic foods can often come at a premium cost, which Aldi hopes to change, maintaining its reputation as a no-frills store that prioritizes low prices. The refresh will begin rolling out in Aldi’s 1,800 stores this fall with plans for completion by the beginning of 2019.

Aldi


Lead image: Aldi supermarket stock photo from/Shutterstock

While stores like Whole Foods and Trader Joes have lead the way in catering to consumer demand for health-living foods and products, other chains seem to be taking note as well. German-owned grocer Aldi intends to move in the health-conscious direction with the biggest refresh in the chain’s history.

+Convenience & Supermarket
+Grocery
+Health
+merchandising & curation
+retail
+vegan
+vegetarian

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.