In Brief

The fashion retailer is taking fans on an experiential ride up New York's Hudson river to premier its latest line, offering an option for overnight stays as well as the chance to win shopping experiences

Fashion brand Alice + Olivia is using Booking.com and a 74-foot yacht to show consumers what its new line is all about. The fully immersive experience will focus on the love for travel that inspired Alice + Olivia’s CEO, Stacey Bendet, to create the “Passport to Wonderland” collection.

The ride aboard the Wonderland fashion yacht will begin on September 11 and will take travelers up the Hudson River to their final destination, Pier59, to view a presentation of the new line. The design of the Wonderland fashion yacht is inspired by Alice + Olivia’s collection as well as popular vacation destinations that are available for reserve through Booking.com, including Paris, England’s countryside and Morocco.

From September 5 through the 7, Booking.com is also offering overnight lodging on the ship for $59 per night and the chance to win some exclusive Alice + Olivia show tickets and shopping experiences.

Booking.com

Alice + Olivia


Lead image: Alice + Olivia via Facebook

Fashion brand Alice + Olivia is using Booking.com and a 74-foot yacht to show consumers what its new line is all about. The fully immersive experience will focus on the love for travel that inspired Alice + Olivia’s CEO, Stacey Bendet, to create the “Passport to Wonderland” collection.

The ride aboard the Wonderland fashion yacht will begin on September 11 and will take travelers up the Hudson River to their final destination, Pier59, to view a presentation of the new line. The design of the Wonderland fashion yacht is inspired by Alice + Olivia’s collection as well as popular vacation destinations that are available for reserve through Booking.com, including Paris, England’s countryside and Morocco.