How Brands Are Enabling Anywhere Purchasing With Virtual Reality
To meet modern consumer demand to have it all anytime, anywhere, brands are turning to virtual reality-enabled interfaces like mobile apps to upscale convenience and augment product information
Employing virtual reality is an increasingly popular way that brands are heightening their consumer engagement. The technology not only provides the potential for immersive and interactive content, but also allows for customization of the relevant product or service to the business' target consumer.
In particular, brands are empowering shoppers to quickly discover and buy products anywhere they encounter them through data-informed, multichannel tools. Here's how two brands are leveraging virtual reality to allow their consumers to buy anywhere, anytime:
Cargo x SnackNation
In-car commerce platform Cargo teamed up with snack delivery service SnackNation and Snapchat to allow riders to shop for products during their ride using snapcodes on cargo boxes. Using the Snapchat app, rides scan the snapcode on the cargo box to access Cargo’s mobile menu. Then, riders enter their driver’s unique box code, which is found on the in-car box, to browse through the selection of products, select their desired items, and checkout via mobile wallet or credit card. Once the ride is complete, the driver hands the product or products to the rider. Riders can also order from a selection of complementary and retail products from partnered brands.
Confectionary brand Hershey partnered with convenience retailer GoPuff to create a virtual reality app that lets users navigate through an immersive virtual environment for different snacks for purchase. GoPuff is a startup digital mobile alternative to convenience stores, particularly for the millennial and Gen Z demographics, and features a range of snack items, household goods and alcohol that customers can have delivered for a flat fee of $1.95. Hershey hopes that integrating its products with this service will allow it to meet its consumers' need for instant snack gratification as well as take its brand experience to the next level via entertaining and immersive virtual shopping.
This was just a snapshot of the creative ways brands are enabling consumers the convenience of anywhere purchasing through mobile and virtual reality interfaces. For more example, see PSFK’s report Applying VR & AR To CPG Retail.
Lead image: using smart phone stock photo from JKStock/Shutterstock