ASOS Is Helping Keep Kenyan Women In School By Providing Reusable Sanitary Pads

ASOS Is Helping Keep Kenyan Women In School By Providing Reusable Sanitary Pads
Brand Activation & Immersion

A partnership between the retailer and the SOKO Community Trust will use cut-offs from the former's Made in Kenya collection to provide pads to girls in the African nation

Todd Neikirk
  • 30 august 2018

One of the things that people first world countries can take for granted is the ready availability of sanitary products. Many young women in Kenya must miss school when they are menstruating due to the lack of access to these items. In an effort to prevent the girls from missing school, ASOS teamed with the SOKO Community Trust to create the Kujuwa Initiative, which provides health education to program participants in addition to supporting women.

The program starts with ASOS providing the off-cuts from the production of its Made in Kenya collection. The community trust will then use the cuts to create washable and reusable pads. The pads will be distributed in a kit with two pairs of cotton underwear, a bar of soap and a wash bag.

The problem of young girls missing school due to menstruation is referred to as ‘period poverty.’ The Kujuwa initiative strives to eliminate this roadblock to women’s education, empowering them to achieve their potential.

ASOS


Lead image: ASOS Foundation via Instagram

One of the things that people first world countries can take for granted is the ready availability of sanitary products. Many young women in Kenya must miss school when they are menstruating due to the lack of access to these items. In an effort to prevent the girls from missing school, ASOS teamed with the SOKO Community Trust to create the Kujuwa Initiative, which provides health education to program participants in addition to supporting women.

+Africa
+apparel
+ASOS
+brand activation & immersion
+consumer goods
+Health
+Kenya
+partnership
+women

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