Retailers Can Improve In-Store Navigation With Virtual Positioning Platform
While the computer vision company's new tool can be used to improve how customers navigate stores, it can also create guided tours, AR games and scoreboard videos, elevating the brick-and-mortar experience
The technology from computer vision company Blippar has a number of tools that can help business better service their customers. Last week, the company revealed its new Indoor Visual Positioning platform that offers retailers a variety of ways to improve the in-store experience.
One of the main benefits for retailers is AR navigation, which can be used to help customers get around the store. The tool can be used to point shoppers towards targeted goods or special sales items. Larger department stores can be difficult to navigate, so the navigation tools can help point shoppers in the right direction.
Blippar’s Indoor Virtual Positioning also fosters persistence, which “can enable museums to allow visitors to conduct self-guided tours with informational overlays on paintings and sculptures and audio accompaniment within certain exhibits.”
Since the tool utilizes CAD drawings, it can also serve interior designers, helping them calculate how much furniture can be placed into an empty space. Alternatively, the navigation can be used as a safety tool to direct people towards fire exits in the case of an emergency. Blippar positions its functions as limitless, requiring only the creativity of the user to enhance the customer store experience.