Carrefour Lets Shoppers Order Locally-Sourced Goods Online
The European retailer is bringing hyper-regional sourcing of goods to its online store, helping support local producers and responding to consumer demand for locally-sourced products
Carrefour is expanding its focus on locally sourcing goods by making those products available at its online shop. The Belgian branch of this French retailer began its push for local goods five years ago when its locations began featuring a section for local products.
Through its partnership with the 750 local producers already on board, Carrefour is able to offer upwards of 11,000 goods to its shoppers, based on season and location. All local products sold in Carrefour stores and online are sourced from within 40 kilometers of the store location.
Local goods can be found on the new tab Carrefour has added to its website and ordering will work just the same as it has for its non-local goods. Customers can browse the selection of goods at their chosen location and either have their order shipped to their home or the store, ultimately making it easier for customers to buy local while also enabling local producers to better connect their products to consumers.
Lead image: Carrefour Group via Twitter