ClassPass Members Can Book Day-Long Wellness Getaways

ClassPass Members Can Book Day-Long Wellness Getaways
Brand Activation & Immersion

The fitness company is teaming up with gyms and spas to extend its offerings from gym classes and massages into longer wellness-focused trips and experiences

Todd Neikirk
  • 17 august 2018

ClassPass, the popular fitness program that allows members to book classes and other services at multiple gyms, is expanding into other avenues. Members will now be able to use their passes not only for single-day workouts but also for day-long wellness experiences.

Called Getaways, the aim of the program is to capitalize on the popularity of wellness-related vacations, a growing trend among travelers. According to The Global Wellness Institute, “the wellness tourism segment grew 14% in the last two years and is now one of the fastest growing tourism markets.” Payal Kadakia, the company’s founder, says of the intiative, “We’re thrilled to give members the opportunity to take a mini-escape from their day-to-day to try new things and explore unfamiliar places.”

The rise in wellness vacations is not the only trend the company is taking advantage of.  Shorter trips are also on the rise as people look to take full advantage of their vacation days. ClassPass will launch its first getaway on August 29.

ClassPass


Lead image: ClassPass via Facebook

ClassPass, the popular fitness program that allows members to book classes and other services at multiple gyms, is expanding into other avenues. Members will now be able to use their passes not only for single-day workouts but also for day-long wellness experiences.

+loyalty & membership
+travel
+wellness
+wellness vacations
+workouts

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