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Messaging App Lets Car Dealers Provide Live Assistance To Shoppers

Messaging App Lets Car Dealers Provide Live Assistance To Shoppers
Automotive

CAO! Connect is a service that connects car buyers to dealerships, allowing them to communicate any inquiries via the low-pressure medium of text messages

Dave Pinter, PSFK
  • 17 august 2018

Car shopping options continue to expand beyond the traditional dealership visit. Text messaging is currently serving as a popular and convenient digital link between consumer online car shopping and brick-and-mortar dealers, allowing potential buyers to receive information regarding vehicle availability and pricing from a local dealer texted to them anywhere. In return, dealers can form a relationship with buyers in a minimally disruptive way to their time.

Contact at Once is one company that facilitates these conversations, making it easy for people to connect with a dealer through almost any web site or ad on any mobile device. CAO! Connect is the latest web-based app introduced by the company to allow dealers to efficiently manage these conversations from wherever they are.

On the dealer side, CAO! Connect funnels requests to the appropriate staff person and gives them the origin point of the customer’s request. They might have been looking at a specific listing or connected through a general chat box via a manufacturer’s site or a social media post. This saves a few initial conversation steps and helps staff answer questions in a more efficient manner.

The immediacy of a response isn’t just limited to text. If a customer is looking for a specific model in a desired color, photos or video can be sent by the dealer to confirm they have the vehicle.

A lingering issue with car shopping is the pressure to buy that customers can experience while visiting a dealership. The auto industry has been trying to deal with this pain point for years in different ways, including no-haggle pricing and tweaking the interior design of dealerships to make them feel more open and relaxing. CAO! Connect aims to capitalize on the appeal of text message “shopping”:  it simply acts as an information exchange and eliminates any of the pressure or stressful emotions that might come with a voice call or face to face selling.

Contact at Once


Lead image: Contact At Once—Automotive via Facebook

Car shopping options continue to expand beyond the traditional dealership visit. Text messaging is currently serving as a popular and convenient digital link between consumer online car shopping and brick-and-mortar dealers, allowing potential buyers to receive information regarding vehicle availability and pricing from a local dealer texted to them anywhere. In return, dealers can form a relationship with buyers in a minimally disruptive way to their time.

+Automotive
+car shopping
+Contact at Once
+retail
+shopper education assistance

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