In our latest webinar, PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

If you were unable to watch our latest webinar, Member Briefing: Content & Commerce Debrief, live on Aug 9, we’ve compiled the key presentation and webinar recording into a video review focused on how content can be used to engage customers well beyond the awareness stage.

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Avery Penn Whaling guide us through the 35+ page Content & Commerce Debrief, which presents how brands are finding innovative ways to leverage content to generate revenue, converting audiences into buyers in the process.

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