Cred's founder Brendon McQueen illuminates PSFK readers on how the accessible platform is bridging the gap between cryptocurrency exchanges and mass adoption, and how shopper education is at the root of its rollout

Cryptocurrency is all the rage—in the right circles, forums and financial houses, that is. There are still many issues that hold back the average consumer from mass adoption of the currency: aspects like comprehension of the technology, trust and transparency hangups, and accessibility. That's where the all-in-one platform Cred enters the scene.

The mobile app, available on iOS and Android, lowers all barriers to entry when it comes to cryptocurrency, whether it's buying, selling or investing it. In the end, Cred believes that education, especially presented in the form of an easy-to-use platform, will bring about the kind of crypto mass adoption crypto-enthusiasts have been gunning for. To understand how Cred is assisting with shopper education and assistance where the digital medium of exchange is concerned, PSFK spoke with Cred's CEO Brendon McQueen.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in