Social Shopping App Opens First IRL Space To Serve As Workshop For Its Members

Social Shopping App Opens First IRL Space To Serve As Workshop For Its Members
Brand Activation & Immersion

Depop is using its first physical location to show its seller members how to brand themselves and strengthen its community bond in the process

Rachel Gonzalez
  • 31 august 2018

Depop, the U.K.-based online fashion outlet, is creating a physical space in New York City for people to buy, sell and share their styles. While the retailer has always been an app based e-commerce platform for people to shop and sell different clothing and accessories, the goal of the brick-and-mortar store is to strengthen the brand’s community and teach the app users how to sell their merchandise most effectively.

The store will feature a photo studio space where sellers can take clean pictures of their goods while also receiving tips and advice from professionals on marketing and how to ship sold items.

Currently, the NYC location is not fully stocked, but shoppers can still find a limited selection of Venus X’s and Sandy Liang’s vintage, Luke Fracher’s rare sports shirts, and SlumpyKev’s custom vintage Levi’s and Dickies as part of the ‘Depop Loves New York collection.’

Depop

Depop, the U.K.-based online fashion outlet, is creating a physical space in New York City for people to buy, sell and share their styles. While the retailer has always been an app based e-commerce platform for people to shop and sell different clothing and accessories, the goal of the brick-and-mortar store is to strengthen the brand’s community and teach the app users how to sell their merchandise most effectively.

+brand activation & immersion
+e-commerce
+e-commerce platform
+Fashion
+fashion outlet
+Marketing
+NYC
+retail
+store experience
+store experience & design
+UK
+Virtual Commerce
+workshop

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.