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Diesel Promotes Emerging Designers With Gallery-Style Brand Revamp

Diesel Promotes Emerging Designers With Gallery-Style Brand Revamp
Fashion & Apparel

Diesel's event will convert the VFILES Shop in SoHo into a gallery space displaying the designers’ reimagining of the brand, helping support young creators and serving as a brand activation

Todd Neikirk
  • 2 august 2018

VFILES is a fashion collective that provides up-and-coming fashion designers with a platform to connect and create with likeminded peers online and in VFILES’ SoHo shop. Italian fashion brand Diesel recently announced a New York Fashion Week collaboration with the collective in an effort to support emerging designers.

Diesel will be working with 4 members of VFILES—Bandulu, Eric Lawrence, Menyelek and OBLANC—to reimagine pieces from the brand’s collection. This will be done through techniques such as embroidery, shape manipulation and distressing. CEO Stefano Rosso says of the project, “We believe this collaboration is going to create a lot of excitement around our product particularly in the way that these young and upcoming designers have interpreted our brand.”

Through its website, store and Instagram, VFILES aims to reach young people and influence the fashion brands they choose. The collection will debut in VFILES SoHo store during New York City Fashion Week in early September.

Diesel

VFILES


Lead image: VFILES via Facebook

VFILES is a fashion collective that provides up-and-coming fashion designers with a platform to connect and create with likeminded peers online and in VFILES’ SoHo shop. Italian fashion brand Diesel recently announced a New York Fashion Week collaboration with the collective in an effort to support emerging designers.

+diesel
+Fashion
+merchandising & curation
+new york fashion week
+retail

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