Hoping to elevate its brick-and-mortar experience, the footwear brand's store on the strip features a shoe vending machine, video tunnel, arcade game and more

When retailers open a store in Las Vegas, they know they need to provide a unique and exciting experience. Discount shoe retailer DSW is doing just that with several special features in its new location on Vegas’ famous strip.

The store will feature customer amenities such as repair services and a custom design center for shoe inserts. There will also be a bar where shoppers can have a manicure before a night out on the town. In addition, a key-based video game will allow clients the opportunity to win a free pair of shoes.

The main attraction of the new store, however, is the “shoevator.” To use the function, the customer orders a pair of shoes from the wall, and the device delivers them vertically to the checkout counter. CEO Roger Rawlins describes the shoevator: “It is essentially a giant shoe vending machine inspired by the assembly line-style mechanisms that we use to move product around our actual warehouse.”

While this store will be smaller than DSW’s typical shops, it aims to maximize its space as well as incentivize store visits with experiential novelties. The store is now open for business.

DSW

When retailers open a store in Las Vegas, they know they need to provide a unique and exciting experience. Discount shoe retailer DSW is doing just that with several special features in its new location on Vegas’ famous strip.

The store will feature customer amenities such as repair services and a custom design center for shoe inserts. There will also be a bar where shoppers can have a manicure before a night out on the town. In addition, a key-based video game will allow clients the opportunity to win a free pair of shoes.