Fancy.com has been laying the groundwork for its IRL foray with a series of 20 pop-up events over the past four years, now crystallizing in an NYC brick-and-mortar shop focused on unique partnerships and rotating product selections

Online marketplace Fancy.com recently opened its first brick-and-mortar store on Bond Street in New York City’s Nolita neighborhood. The 2,500 square-foot space is filled with a curated selection of 250,000 goods from the social-selling brand’s website—including an Hermès handbag, Yeezy sneakers and AS Roma Football Club t-shirts—and also features an art gallery.

The outpost is four years in the making for Fancy.com, which tested the waters on a smaller scale with recurring pop-ups around the city. When it finally decided to make the leap to a permanent retail location, the company overhauled its inventory system so it accurately reflects both the website and physical store’s stock.

The store plans to refresh its offerings frequently, collaborating with local vendors and artists to create a one-of-a-kind experience for shoppers. Fancy.com follows in the footsteps of competitors like ThredUp and The RealReal that have already expanded their brands into the offline world.

Fancy.com

Online marketplace Fancy.com recently opened its first brick-and-mortar store on Bond Street in New York City’s Nolita neighborhood. The 2,500 square-foot space is filled with a curated selection of 250,000 goods from the social-selling brand’s website—including an Hermès handbag, Yeezy sneakers and AS Roma Football Club t-shirts—and also features an art gallery.

The outpost is four years in the making for Fancy.com, which tested the waters on a smaller scale with recurring pop-ups around the city. When it finally decided to make the leap to a permanent retail location, the company overhauled its inventory system so it accurately reflects both the website and physical store’s stock.