Forever 21’s AI Visual Search Lets Customers Browse By Outfit Features

Forever 21’s AI Visual Search Lets Customers Browse By Outfit Features
Fashion & Apparel

The retail brand is using Donde Search's AI-powered feature  to bring the discovery experience of traditional retail to online shopping, letting customers search for clothing in more intuitive, visual ways

Rachel Gonzalez
  • 24 august 2018

Apparel retailer Forever 21 is integrating visual search into its website. The feature was released by Donde Search and is specifically designed to help retailers solve issues with keeping consumers engaged while they browse, helping them find what they need more effectively to retain their interest.

The new search bar allows shoppers to use more than just keywords, eliminating problems that come with traditional search technology like spelling and language. The function is called Discover Your Style, and prompts shoppers to specify exactly what they are looking for by selecting from a list of icons that represent their style options—such as pattern, cut, style, etc.

The search feature originally made its debut on May 18 and was functional for only dresses and tops, but now includes include pants and skirts. The algorithm aims to mimic the way shoppers think about products to provide the most efficient and relevant search process.

Discover Your Style is currently available on all versions of Forever 21’s digital platforms.

Donde Search

Forever 21


Lead image: Donde Search via Twitter

Apparel retailer Forever 21 is integrating visual search into its website. The feature was released by Donde Search and is specifically designed to help retailers solve issues with keeping consumers engaged while they browse, helping them find what they need more effectively to retain their interest.

+AI
+artificial intelligence
+Donde Search
+Fashion
+Forever 21
+online shopping
+retail
+search technology
+Shopper education & assistance
+visual search

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.