Parents can ask Alexa what to write in notes on the snack brand's products, helping support their kids as they return to school

Parents putting notes in their kid’s lunches is a time-honored tradition, one that Frito-Lay is making easier than ever by adding a talk bubble on its packaging prompting parents to write a message for their little ones.

For parents who are looking for the right thing to say on their kids’ lunches, the company integrated a new Alexa skill for the Amazon Echo system. By saying “Alexa, open Snackable Notes,” parents can get ideas for the kinds of notes they can leave their kids. The idea for this integration was inspired by a survey that found 75% of parents worry about their kids’ happiness when they are at school, and 81% look for ways to encourage their kids, even when they are away.

The feature is part of the brand’s back-to-school campaign, and will be available on products for purchase through September 9. The campaign also includes a contest where parents can submit their favorite messages to SnackableNotes.com for the chance to win the $1,000 prizes given out weekly.

Frito-Lay

Parents putting notes in their kid’s lunches is a time-honored tradition, one that Frito-Lay is making easier than ever by adding a talk bubble on its packaging prompting parents to write a message for their little ones.

For parents who are looking for the right thing to say on their kids’ lunches, the company integrated a new Alexa skill for the Amazon Echo system. By saying “Alexa, open Snackable Notes,” parents can get ideas for the kinds of notes they can leave their kids. The idea for this integration was inspired by a survey that found 75% of parents worry about their kids’ happiness when they are at school, and 81% look for ways to encourage their kids, even when they are away.