Visitors To Google’s Tokyo Haunted House Receive Access Through A “Ghost” Assistant

Visitors To Google’s Tokyo Haunted House Receive Access Through A “Ghost” Assistant
Brand Activation & Immersion

The tech giant is running a haunted house in Tokyo that requires guests to ask Google Assistant for entry, capitalizing on the mainstream holiday to promote its voice technology

Sara Roncero-Menendez
  • 30 august 2018

With Halloween just around the corner, companies are looking for spooky ways to engage customers. Google went for a somewhat traditional route, making a haunted house attraction in Tokyo, but with a twist: visitors need to connect with Google Assistant for entry.

The process itself is meant to encourage people to download the Google app, available for both iOS and Android. The user then has to correctly say the Japanese phrase “OK Google, Obakeyashiki ni Tsuretette,” which translates to “Take me to a haunted house.” The app will connect visitors with a “ghost assistant” that provides instructions on how to access this super-secret haunted house, as well as provides details about the wait time.

The activation will run from August 25 to September 2. Reportedly, the house’s inner design could change daily, meaning each visitor will have a unique experience. Described as the “world’s cutest haunted house,” Google’s initiative is intended to capitalize on the popular holiday, showcasing the potential uses of its voice technology as well as expanding its reach to a more mainstream audience.

Google Assistant

With Halloween just around the corner, companies are looking for spooky ways to engage customers. Google went for a somewhat traditional route, making a haunted house attraction in Tokyo, but with a twist: visitors need to connect with Google Assistant for entry.

+Asia
+brand activation & immersion
+Google
+halloween
+home assistant
+japan
+retail
+store experience
+store experience & design
+technology
+tokyo
+voice assistant

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