Gwynnie Bee is marshaling voice technology to interact with subscribers as they unbox their items, taking them through scenarios that highlight the service's products and features

Fashion subscription box Gwynnie Bee is looking to improve the interactivity of its service by integrating with Amazon Alexa. The added capabilities allow Gwynnie Bee's subscribers to connect with customer service as well as use functions like the “My Weekday Adventure” to receive information about the different features the box includes.

During unboxing process, the Alexa skill can also take the member on a choose-your-own adventure, positioning her as the main character of the story and guiding her through unexpected and entertaining scenarios. Each interactive situation serves to demonstrate the different uses of Gwynnie Bee clothing.

The upgrade is meant to raise customer appeal by making the service more convenient and customized: “Gwynnie Bee is leading the charge in using conversational interfaces to deliver a highly personalized and interactive member experience. We find these types of experiences deepen our relationship with our members and increase their level of engagement with the service,” explains George Goldenberg, executive vice president of technology, data & operations at Gwynnie Bee.

Currently the skill is still in beta, but subscribers looking to test it out can still sign up to be testers and provide their feedback.

Gwynnie Bee


Lead image: woman sitting on sofa unboxing cardboard box stock photo from stockfour/Shutterstock

Fashion subscription box Gwynnie Bee is looking to improve the interactivity of its service by integrating with Amazon Alexa. The added capabilities allow Gwynnie Bee's subscribers to connect with customer service as well as use functions like the “My Weekday Adventure” to receive information about the different features the box includes.

During unboxing process, the Alexa skill can also take the member on a choose-your-own adventure, positioning her as the main character of the story and guiding her through unexpected and entertaining scenarios. Each interactive situation serves to demonstrate the different uses of Gwynnie Bee clothing.