AI Food Delivery Platform Crafts Hyper-Curated Meal Recommendations For Customers

AI Food Delivery Platform Crafts Hyper-Curated Meal Recommendations For Customers
Grocery, Convenience & Supermarket

Halla is a subscription-based service that uses an extensive ingredient, recipe and dish database to develop taste profiles, pulling from millions of meals at 130,000+ restaurants and dozens of delivery providers in one place

Ivanha Paz
  • 7 august 2018

Now even food delivery recommendations can be catered to consumers’ tastes using AI capabilities. No more doubt when it comes to trying out a new dish or a different eatery food through the many delivery apps: Los Angeles-based start-up Halla is using artificial intelligence to predict preferences based on psychographics and data.

The service doesn’t rely on just past orders and personal delivery trends, making use of a database containing over 10,000 grocery items, 20,000 ingredients, 175,000 recipes and 20 million restaurant dishes. Halla even considers the molecular make-up of the food to create sophisticated taste profiles and cater to dietary preferences.

Explaining the premise behind the service, CEO and cofounder Spencer Price said, “Food is very psychological. Every dish breaks down into tremendously data-rich subcomponents, but then deciding which elements matter to a person selecting a dish or planning a home-cooked meal requires a logic particular to food.”

The service is subscription-based, and four brick-and-mortar stores in Portland, Oregon are already using it to inform their decisions on what products to offer more of. The start-up is still in its early stages with 7 employees and $500,000 in funding, but is continuing to grow, aiming to offer a hyper-personalized way to match online-delivery fans with the best options for them.

Halla


Lead Image: Halla via Facebook

Now even food delivery recommendations can be catered to consumers’ tastes using AI capabilities. No more doubt when it comes to trying out a new dish or a different eatery food through the many delivery apps: Los Angeles-based start-up Halla is using artificial intelligence to predict preferences based on psychographics and data.

+AI
+artificial intelligence
+Cafe & Restaurant
+Delivery
+Delivery & Logistics
+Food
+Grocery
+recipes
+restaurants
+Shopper education & assistance
+store experience
+store experience & design
+subscription

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