InterContinental’s Budget Hotel Brand Lets Guests Select Their Exact Rooms
The hotel group opened a new chain deemed Avid that is aimed at budget customers looking for a good quality stay, offering them more personalization of their accommodations
A budget hotel belonging to InterContinental Hotel Group has added a new brand to its 12 hotels. Called Avid, this new concept is aiming to provide a niche where customers can receive good service, without all the bells and whistles, in order to save them some cash.
Unlike other low-budget hotels, Avid ensures clean spaces, nutritious and appealing breakfast as well as T.V.s that can stream channels from customers’ own devices.
Another aspect of this hotel, which saves customers an average of $15 compared to the chain’s next-closest option, is that it lets guests choose their rooms, allowing them to select the exact location they want to spend their nights in ahead of time, ultimately allowing for more customized accommodations.