In this interview, founder and CEO of Shopin, Eran Eyal, discusses how his company creates a universal shopper profile and cryptocurrency to improve the e-commerce and in-store experience, while allowing brands and their customers to control their personal data

As Amazon corners the market on using customer data to personalize the shopping experience and provide targeted advertising, smaller retailers can struggle to compete. Shopin aims to change this, enabling decentralized shopper profiles built on the blockchain to help retailers better understand and target their customers, as well as giving shoppers the opportunity to control their own data.

In a podcast interview, Shopin's founder and CEO, Eran Eyal, spoke to PSFK founder Piers Fawkes about how his company aims to turn the retail and e-commerce web into a decentralized Amazon of sorts by implementing shopper profiles and a cryptocurrency. Ultimately, Shopin aims to not only provide optimized shopping experiences via scannable QR codes linked to a shopper's unique profile, but also even work to give back advertising revenue to the users themselves.

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