Johnson & Johnson’s Interactive Mobile Ads Reward Users With Gift Cards
The pharmaceutical company is rewarding customers for their feedback after engaging with an assortment of quizzes, surveys and video ads
Johnson & Johnson is allowing its customers easier access to earning gift cards with its new app partnership with Dabbl, a service that allows customers to interact with brand ads through surveys and quizzes to provide experience feedback for monetary compensation.
For Johnson & Johnson’s reward program, after every 30-second mobile ad interaction, consumers provide feedback in exchange for five to ten cents going toward a $5 gift card. The ads connected to Dabbl are on an opt-in basis, and have also been provided to brands like Duncan Hines, Poland Spring, Hormel and more.
Increasingly, brands are seeking consumer insight to create better products and experiences, which Johnson & Johnson’s partnership with Dabbl aims to provide. Furthermore, the brand hopes to incentivize feedback as well as cultivate brand loyalty by giving back to its customers.
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