The pharmaceutical company is rewarding customers for their feedback after engaging with an assortment of quizzes, surveys and video ads

Johnson & Johnson is allowing its customers easier access to earning gift cards with its new app partnership with Dabbl, a service that allows customers to interact with brand ads through surveys and quizzes to provide experience feedback for monetary compensation.

For Johnson & Johnson's reward program, after every 30-second mobile ad interaction, consumers provide feedback in exchange for five to ten cents going toward a $5 gift card. The ads connected to Dabbl are on an opt-in basis, and have also been provided to brands like Duncan Hines, Poland Spring, Hormel and more.

Increasingly, brands are seeking consumer insight to create better products and experiences, which Johnson & Johnson's partnership with Dabbl aims to provide. Furthermore, the brand hopes to incentivize feedback as well as cultivate brand loyalty by giving back to its customers.

Johnson & Johnson

Dabbl


Lead image: using smart phone at night stock photo from /Shutterstock

Johnson & Johnson is allowing its customers easier access to earning gift cards with its new app partnership with Dabbl, a service that allows customers to interact with brand ads through surveys and quizzes to provide experience feedback for monetary compensation.

For Johnson & Johnson's reward program, after every 30-second mobile ad interaction, consumers provide feedback in exchange for five to ten cents going toward a $5 gift card. The ads connected to Dabbl are on an opt-in basis, and have also been provided to brands like Duncan Hines, Poland Spring, Hormel and more.