Beverage Brand Offered Lemonade Drinkers Instagram-Worthy Pop-Up

Beverage Brand Offered Lemonade Drinkers Instagram-Worthy Pop-Up
Brand Activation & Immersion

Karvan Cévitam took the idea of the summer lemonade stands and amped it up in a brand activation and anniversary celebration featuring ball pits, bright colors and an assortment of mocktails

Rachel Gonzalez
  • 2 august 2018

Karvan Cévitam launched its first lemonade pop-up bar in the Netherlands, and it is an Instagram paradise. The pop-up shop lasted two days and was a celebration of the beverage company’s 70th anniversary.

The two-story bar included features like a ball pit and confetti showers, and was separated into two parts by color: one area featuring pink lemonade for those who crave a sweeter summery flavor, and another in yellow for those with more adventurous and lively taste buds. The pop-up additionally offered several mocktails and a variety of fruit flavored water.

This celebration of Karvan Cévitam aimed to be more than just a lemonade store: By separating everything according to taste preference, the brand intended to thematize the space in conjunction with its products, squeezing the last days of summer in to a non-alcoholic drink and creating an experience worth an Instagram share.


Lead image: Karvan Cevitam via Instagram

Karvan Cévitam launched its first lemonade pop-up bar in the Netherlands, and it is an Instagram paradise. The pop-up shop lasted two days and was a celebration of the beverage company’s 70th anniversary.

+bar
+beverage
+brand activation & immersion
+Grocery
+Karvan Cévitam
+retail
+storefront

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