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Kroger’s E-Commerce Platform Provides Next-Day Ship-To-Customer Service

Kroger’s E-Commerce Platform Provides Next-Day Ship-To-Customer Service
Delivery & Logistics

Called Kroger Ship, the program boasts next-day arrival and a product selection that includes the brand's private label and bulk sizes

Sierra Holt
  • 6 august 2018

Customers of Kroger, a U.S. grocery chain, have a new way to shop, as the company recently introduced a direct-to-consumer option called Kroger Ship. The service lets shoppers select from over 54,000 items, including the company’s private brand and bulk options, and have them delivered to their homes.

Delivery fees will be waived for orders over $35, while a $4.99 charge will be added to purchases under that amount. Currently, orders are expected to arrive as soon as the next day,  with the help of online natural foods marketplace Vitacost.com and British e-grocer Ocado, which will provide fulfillment through warehouses.

Initially, the chain is launching the program in Cincinnati, Louisville, Houston and Nashville—all cities with a strong existing customer base.  As the concept is developed and refined, Kroger Ship will roll out to more cities. Kroger is just the latest grocer to explore its own delivery service; Amazon, Walmart and Costco all offer grocery shipping options, and Albertsons is planning to launch an online marketplace as well.

Customers of Kroger, a U.S. grocery chain, have a new way to shop, as the company recently introduced a direct-to-consumer option called Kroger Ship. The service lets shoppers select from over 54,000 items, including the company’s private brand and bulk options, and have them delivered to their homes.

+Delivery
+Delivery & Logistics
+direct-to-consumer
+DTC
+Grocery
+In-Home Delivery
+Kroger’s
+merchandising & curation
+retail
+Virtual Commerce

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