How Brands Are Cultivating Loyalty Among Modern Consumers
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
Modern consumers increasingly are less brand-loyal. Consequently, retailers are reinventing how they incorporate unique benefits into their customer retention models. For many years, retailers offered similar benefits across industries, for all types of consumers. In the post-digital age, brands now understand that loyalty programs will only resonate with modern consumers if they fulfill their customized needs.
With the use of AI, AR, and cryptocurrency technologies, brands are creating programs centered around immersive, omnichannel experiences. Here are four brands that are integrating these features to incorporate custom-tailored benefits for member programs: