In Brief

In an effort to drive loyalty, MeUndies is providing its subscribers with additional benefits like discounts on all of its merchandise rather than on just its underwear offerings

MeUndies, a highly-popular undergarment brand,  long has offered its subscribers a discounted pair of underwear each month. However, now, these customers will be provided with some added benefits without additional costs. 

The first of the two newly-added benefits for current subscribers is having exclusive access to lower-priced socks, lounge pants and bras. While previously, subscribers only were offered membership discounts on the brand’s underwear line, this perk now has been extended to the company’s entire product range.

The second newly-initiated, subscriber-only benefit is special access to an exclusive monthly underwear print.  Considering that the brand’s more unique and adventurous underwear options are highly sought after, this additional underwear offering is meant to be of high-value to subscribers.

While MeUndies faces fierce competition from brands such as Tommy John and Mack Weldon, its subscription plan aims to give the intimates brand a competitive advantage.

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Posted by MeUndies on Wednesday, August 1, 2018

MeUndies

MeUndies, a highly-popular undergarment brand,  long has offered its subscribers a discounted pair of underwear each month. However, now, these customers will be provided with some added benefits without additional costs. 

The first of the two newly-added benefits for current subscribers is having exclusive access to lower-priced socks, lounge pants and bras. While previously, subscribers only were offered membership discounts on the brand’s underwear line, this perk now has been extended to the company’s entire product range.