West Coast shoppers looking to save time while trying on shoes can use the Scan-to-try functionality on the brand's app to scan an item and have a store employee deliver their try-on pair in minutes

Back-to-school shopping means new clothes and, of course, shoes. Finding proper footwear can be time consuming, however, particularly in-store, which can require waiting for an associate’s attention to try on potential finds. Athletic brand Nike is looking to ease this pain point by streamlining the shoe-buying process, letting customers scan footwear on its mobile app.

Customers visiting specific Nike stores in California, like the Nike by Melrose location, can try out this new method. First, they need to download the Nike app. From there, they pick the shoe they are interested in and scan the barcode that is inside of the shoe. The app will ask customers to indicate color preference and size, and then process the request. The customer then makes his or her way to the pick-up location, gathers the shoes from an employee and is left to try them on.

This service aims to cuts down on the wait time at busy stores, as well as help customers see if the color and size they want are even available in-store to save them a wasted trip. The program is still being tested on the West Coast, and there’s no news yet as to whether it will expand to other Nike stores.

Nike

Back-to-school shopping means new clothes and, of course, shoes. Finding proper footwear can be time consuming, however, particularly in-store, which can require waiting for an associate’s attention to try on potential finds. Athletic brand Nike is looking to ease this pain point by streamlining the shoe-buying process, letting customers scan footwear on its mobile app.

Customers visiting specific Nike stores in California, like the Nike by Melrose location, can try out this new method. First, they need to download the Nike app. From there, they pick the shoe they are interested in and scan the barcode that is inside of the shoe. The app will ask customers to indicate color preference and size, and then process the request. The customer then makes his or her way to the pick-up location, gathers the shoes from an employee and is left to try them on.