The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction

The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction
Brand Activation & Immersion

The highest pop-up space in the world, accessible only by way of a two-hour hike, gives passing climbers a space to rest and resupply, and will auction off the brand's archival items for seven days

Sierra Holt
  • 1 august 2018

Outdoor lovers can now purchase clothing worn by some of the most well-known athletes today. The North Face has released Pinnacle Archives, a collection of exclusive products from the company’s archives.

What makes these products unique is not only that they were owned and worn by extreme athletes, but also that they can be purchased at a remote pop-up auction located in the Dolomites mountain range. Visitors can view the collection through a two-hour hike to find the auction in Val San Nicolò in the Italian Alps.

Included in the eight pieces that make up the collection are an Antarctica Summit Series L3 Down Jacket worn by climber Alex Honnold and a Summit Series L6 Down Jacket worn by Tamara Lunger during her Nanga Parbat summit attempt. All of the products are restored and have a personal message from the original wearer. The pop-up auction will be open for seven days, and proceeds go to funding for the Italian Alps.

The North Face

Outdoor lovers can now purchase clothing worn by some of the most well-known athletes today. The North Face has released Pinnacle Archives, a collection of exclusive products from the company’s archives.

+apparel
+Auction
+brand activation & immersion
+fashion & apparel
+italy
+retail
+store experience
+store experience & design
+The North Face

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