From access to 24/7 tech support to live chat with in-store associates, retailers are focusing on providing personal service and aid for customers, retaining a human element in a virtual world

In an increasingly digital economy, consumers can feel left out in the cold, sometimes requiring more personalized assistance with their online transactions. Accordingly, brands are leveraging virtual human-to-human interactions to add value to their services and products. 

Retailers from Walmart to BestBuy are focusing on letting customers ask questions and quickly receive personal assistance from employees to humanize their experience. Here's how four brands are incorporating one-to-one attention into their offers:

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