The restaurant reservation app's latest feature uses eateries' floor plans to allow patrons to select their preferred table and seating type

Allowing consumers to digitally choose everything from airplane seats to specific rooms in hotels, brands are focusing on bringing greater personalization to their customer’s fingertips. Accordingly, OpenTable launched a new feature this week that lets app users select the type of table they’d like when booking their dining time.

Restaurants provide OpenTable with their floor plans and label them according to the kind of seating. This way, the app and participating eateries alike aim to save their patrons the disappointment of receiving a cramped or otherwise undesirable table—even though they had already reserved a spot.

The goal of showing customers exactly what seating options are available and letting them choose their own best fit is to improve the overall restaurant experience and help avoid long wait times. Currently a third of restaurants on the app have opted to offer the service, available world wide.

OpenTable


Lead image: reserved table stock photo from Lucky Business/Shutterstock

Allowing consumers to digitally choose everything from airplane seats to specific rooms in hotels, brands are focusing on bringing greater personalization to their customer’s fingertips. Accordingly, OpenTable launched a new feature this week that lets app users select the type of table they’d like when booking their dining time.

Restaurants provide OpenTable with their floor plans and label them according to the kind of seating. This way, the app and participating eateries alike aim to save their patrons the disappointment of receiving a cramped or otherwise undesirable table—even though they had already reserved a spot.