Optoro helps companies manage and process their return inventory in the most efficient manner, in order to maximize the potential for resale and improve customer experience

Logistics company Optoro has closed in on $75 million of funding this year to help retailers manage how they process returned items for re-sale. Returns have widely increased over the past couple of years thanks to the rise of e-commerce, and Optoro's software aims to help companies handle the process both online and in-store.

Online returns can pose a particular problem of coordination of inventory. Optoro's co-founder and CEO Tobin Moore explains that the “return rate from e-commerce sales is two to three times the return rate of brick-and-mortar,” which can complicate not only managing returns but also maximizing their potential, as they must must be aligned with brick-and-mortar stock for successful re-sale.

Optoro uses data and online marketing to ascertain the most effective way to re-market and sell the returned products. It also tracks all items across the supply chain to predict best possible actions, aiming to save companies millions of dollars in unsold returns, as well as provide a better customer experience.

Optoro

Logistics company Optoro has closed in on $75 million of funding this year to help retailers manage how they process returned items for re-sale. Returns have widely increased over the past couple of years thanks to the rise of e-commerce, and Optoro's software aims to help companies handle the process both online and in-store.

Online returns can pose a particular problem of coordination of inventory. Optoro's co-founder and CEO Tobin Moore explains that the “return rate from e-commerce sales is two to three times the return rate of brick-and-mortar,” which can complicate not only managing returns but also maximizing their potential, as they must must be aligned with brick-and-mortar stock for successful re-sale.