Personal Care Brand Harnesses The Power Of Instagram And Pop-Ups

Personal Care Brand Harnesses The Power Of Instagram And Pop-Ups
Advertising

Recess has traced much of its success—and revenue—back to both the popular photo-sharing platform and word-of-mouth marketing

Kim Windyka
  • 7 august 2018

Eco-friendly personal care company Recess, which began just two months ago, is taking a personal approach to marketing through Instagram content and unique pop-up events.

Consumer feedback revealed that 60% of Recess customers cite Instagram as their primary method of brand discovery, and the company has learned that over half of its revenue is driven from Instagram. As a result, the brand has linked up with a number of Instagram influencers for unpaid partnerships to showcase their products in a natural way. In an interview with Glossy, CEO Jackie Stauffer explained that “People are finding out about us very much by word of mouth and through friends, so we want to engage with them in a personal way and show customers how the product works for them.”

To this end, the company held its first pop-up in New York City’s Soho neighborhood last week to help educate current and potential customers about the benefits of its biodegradable face, body and hair wipes. The pop-up focused specifically on Recess’ new mix-and-match product packs, now available online, that are designed to provide a more tailored, customized experience and address the specific skin and hair care needs of the consumer.

Recess

Eco-friendly personal care company Recess, which began just two months ago, is taking a personal approach to marketing through Instagram content and unique pop-up events.

Consumer feedback revealed that 60% of Recess customers cite Instagram as their primary method of brand discovery, and the company has learned that over half of its revenue is driven from Instagram. As a result, the brand has linked up with a number of Instagram influencers for unpaid partnerships to showcase their products in a natural way. In an interview with Glossy, CEO Jackie Stauffer explained that “People are finding out about us very much by word of mouth and through friends, so we want to engage with them in a personal way and show customers how the product works for them.”

+beauty
+brand activation & immersion
+eco-friendly
+Health
+Instagram
+personal care
+retail
+shopper marketing & promotions

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