How Retailers Are Creating Personalized Experiences With Customer Data
To personalize consumer experiences, retailers are creating activations at their physical retail locations to better understand their pain points and provide them with custom-tailored solutions and product suggestions
While shopping online is convenient, the process of scrolling through the website’s seemingly endless inventory is a frequent customer pain point. Consumers are also conflicted when it comes to companies obtaining their personal information. However, consumers increasingly expect brands to cater to their custom needs throughout the omni-channel store experience.
As a result, brands are using interactive methods to derive consumer-driven data. Through gamification, companies invite shoppers to take tests, quizzes and assessments to understand their buying behaviors. Here are five brands that are utilizing kiosks and custom screen sessions to personalize customer experiences: