Planet Hollywood's AI bot is available through Facebook Messenger 24/7, and serves to answer visitors' questions based on their location within the Miracle Miles Shops, even making recommendations

Miracle Miles Shops, housed in Planet Hollywood Resorts & Casino, is bringing the first sassy chatbot to its location. The Las Vegas vacation destination is employing artificial intelligence to offer shoppers Jules, an conversational support guide.

What sets Jules apart from other chatbots is her ability to hold a real conversation. Jules is available through Facebook Messenger 24/7 on computers and mobile. Jules can answer just about any question shoppers might have about Planet Hollywood’s Miracle Mile Shops from parking and security to where to eat.

Along with being witty and engaging to chat with, Jules is location-based, so she will give customers the most relevant information based on where they are in the complex. While any business can have a chatbot, Planet Hollywood intends for Jules to give guests the chance to more fully enjoy all the location has to offer, as well as make it a cutting edge destination for shopping and vacation.

Miracle Miles Shops

Miracle Miles Shops, housed in Planet Hollywood Resorts & Casino, is bringing the first sassy chatbot to its location. The Las Vegas vacation destination is employing artificial intelligence to offer shoppers Jules, an conversational support guide.

What sets Jules apart from other chatbots is her ability to hold a real conversation. Jules is available through Facebook Messenger 24/7 on computers and mobile. Jules can answer just about any question shoppers might have about Planet Hollywood’s Miracle Mile Shops from parking and security to where to eat.