In Brief

The Content & Commerce Debrief showcases how brands can use content in ways that go far beyond building awareness, generating revenue in the process

In a crowded marketplace where there’s already outsize competition for consumer attention, it’s increasingly important that retailers and brands not only produce compelling content but also leverage it as a way to drive audiences further down the purchase path. Thanks to new digital platforms and tools that embed commerce alongside video, audio and print, the act of consuming content and shopping are becoming seamlessly intertwined, and is something we investigate thoroughly in our most recent report, the Content & Commerce Debrief, now available for PSFK Premium Members.

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