Renault designed 12 classrooms and workshop areas to train 300 apprentices, aiming to provide shoppers with better customer service and build pride in its brand

International automotive manufacturer Groupe Renault is building a new training center for technicians to improve their skill set and to fully engage with the Renault brand experience. In light of emerging automotive innovations such as driverless cars and EVs, consumers increasingly demand more experienced staff members at car dealerships to guide them through their purchasing experience.

Renault’s center will include eight workshop areas and 12 classrooms to provide training to 300 apprentices throughout 2018. By recruiting and retaining the right talent, the brand hopes to provide shoppers with better customer service.

Mark Crockett, Groupe Renault’s director of total customer experience, says of the initiative, “You work where you feel comfortable, you work where you enjoy and you value the brand, so here we value the brand and we see that transfer to the delegates, making them proud of the brand they work for and building their loyalty to the dealership.”

By providing its employees with better work environments and regular training, Renault hopes to enable staff members to provide consumers with thorough and enjoyable buying experiences as well as help shoppers make more informed purchasing decisions.

Groupe Renault


Lead image: students solving training problems stock photo from GaudiLab/Shutterstock

International automotive manufacturer Groupe Renault is building a new training center for technicians to improve their skill set and to fully engage with the Renault brand experience. In light of emerging automotive innovations such as driverless cars and EVs, consumers increasingly demand more experienced staff members at car dealerships to guide them through their purchasing experience.

Renault’s center will include eight workshop areas and 12 classrooms to provide training to 300 apprentices throughout 2018. By recruiting and retaining the right talent, the brand hopes to provide shoppers with better customer service.