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Rice Krispie Treats Provide 10-Second Messages For Auditory Learners

Rice Krispie Treats Provide 10-Second Messages For Auditory Learners
Food & Beverage

The brand is allowing for greater inclusivity by providing braille stickers and recordable audio boxes for people who are vision-impaired

Todd Neikirk
  • 10 august 2018

When parents pack Rice Krispie Treats in their children’s lunch bags, they often leave them a special note on the white heart featured on the wrapper. In an effort to make sure parents can leave a note for any and all children, the company created additional ways for notes to be left for kids who are blind or otherwise visually-impaired.

Rice Krispie Treats teamed up with the National Federation of the Blind to create braille stickers that can be left on the treat. The stickers contain phrases such as “you’re a star,” and “love you lots.” Kellogg’s also created a box that has a recording device. This container holds one treat and allows for 10-second messages, which can be recorded up to 1,000 times.

According to Rice Krispie Treats, “there are more than 62,000 U.S. school children who are blind or low-vision.” Accordingly, these love notes promote inclusivity and help all parents support their children.

Rice Krispie Treats

When parents pack Rice Krispie Treats in their children’s lunch bags, they often leave them a special note on the white heart featured on the wrapper. In an effort to make sure parents can leave a note for any and all children, the company created additional ways for notes to be left for kids who are blind or otherwise visually-impaired.

+children
+Food
+Kellogg’s
+packaging
+packaging & product engagement
+retail
+Rice Krispies Treats
+The National Federation of the Blind

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