Startup Turns Rideshare Vehicles Into Location-Aware Adverts

Startup Turns Rideshare Vehicles Into Location-Aware Adverts
Automotive

Grabb-It's system integrates ads that change based on location into rideshare and delivery vehicles, providing added promotion for brands while helping rideshare drivers earn additional revenue

Rachel Gonzalez
  • 20 august 2018

Advertising startup Grabb-It has plans to turn delivery and ride-sharing vehicles into location-specific mobile advertisements. The basic premise of the initiative is to turn the rear passenger window of any car enlisted in a rideshare or delivery program an ad that will change as the car drives through different towns to service its customers.

The images for the advertisements are displayed through projection, via a thin window cover and a small mounted projector. The projection screens are custom fitted to each car to ensure the clearest images are presented to the public. For rideshares, the ads will only run in-between fares, and can help drivers make an additional $300 a month. Grabb-It will foot the bill for installation and claims that uninstalling the equipment if desired is simple.

Grabb-It’s goal is to take advantage of the booming rideshare economy by incorporating advertisements into it. The images aim to be eye-catching without being overbearing, fun without being obnoxious and presented in such a way that will engage consumers if even just for a minute as a car passes by.

Grabb-It

Advertising startup Grabb-It has plans to turn delivery and ride-sharing vehicles into location-specific mobile advertisements. The basic premise of the initiative is to turn the rear passenger window of any car enlisted in a rideshare or delivery program an ad that will change as the car drives through different towns to service its customers.

+advertising
+Automotive
+Delivery
+Delivery & Logistics
+Location-Aware Ads
+projection
+retail
+shopper marketing & promotions

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